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We Cut the Tiers. Here's Why.
Coward To Cowboy used to have three membership levels. Greenhorn, Cowhand, Tophand. Different prices, different access. After listening to feedback from members, we made a call: kill the tiers, simplify the offer, and give every member full access.
The new plan is simple:
- $35 per month or $350 per year (save $70 annually)
- Full access to every training video in the library
- Exclusive entry to every Coward To Cowboy roping event
- No upgrade prompts, no locked-out content, no "premium" tier
That's it. One plan. Full access.
Why We Did This
Tiered pricing makes sense for SaaS companies. It does not make sense for ropers.
When you sit down to learn heeling fundamentals, you don't want to find out the video you need is locked behind a higher tier. When you want to enter a Coward To Cowboy roping, you shouldn't have to upgrade to a different membership level first.
Every Member should have the same shot at every video, every event, every dollar of payback. So that's how we built it.
What You Get for $35
The Coward To Cowboy library is built by ropers, for ropers. Here's what's inside:
Training videos
- Heading and heeling breakdowns
- Breakaway technique
- Horsemanship fundamentals for ropers
- Practice drills you can do at home
- Mental game and competition prep
Event access
- Every Coward To Cowboy roping (90% payback structures)
- Pre-registration before the public
- Truck giveaways, jackpot ropings, member-only divisions
Plus
- New content added regularly
- Stream from any device
- Cancel anytime, no contracts
Annual Beats Monthly by $70
If you know you're in for the long haul, the annual plan saves you two months of dues. $350 once a year vs $420 over twelve months. Simple math.
For most committed ropers, annual is the better deal. For people who want to try it month-to-month first, monthly works just fine.
Don't Want a Membership? There's the Day Pass.
If you only want to enter one of our ropings without committing to a membership, the $100 Day Pass gets you single-event entry. No video access, no recurring charge. Show your Snipcart confirmation email at the gate and you're in.
Day Pass is built for occasional ropers. The Membership is built for people who want to keep learning between events.
What This Means If You're an Existing Member
Existing Cowhand and Greenhorn subscribers keep video access through their current renewal cycle. When you renew, you'll roll onto the new C2C Member plan automatically at the new price. Nothing breaks, nothing gets cut off mid-month.
If you have questions about your account, contact us and we'll sort it out.
Ready to Get In?
Become a Member for $35/month or $350/year, or grab a Day Pass for our next event.
May 9, T&M Arena, Vaiden MS. 1988 F-250 to the High Point Roper. We'll see you there.